Author:Chen Mo, Shin Moon-sub (Korea)

Amidst the fervent execution of the'Hundreds ofThousands of Engineering Asdsault TeamsProject'initiative, Shenzhen University's International Communication New Media Team, ISEEU, spearheaded the "ISEEU Agricultural Assistance Series" in Chaozhou, Guangdong Province. Their inaugural destinations included Xiangshan Village, Xi Kou Liu Village, and Xi Du Village, nestled under the jurisdictions of Guantang Town, Linxi Town, and Yixi Town, respectively. Harnessing the melodious harmonies of the international student choir and the robust promotional prowess of new media, they propelled Chaozhou's agricultural and specialty products into broader markets, amplifying the brand influence and outreach of Chaozhou's offerings while pioneering novel avenues for rural revitalization.

Initiated and helmed byDirectorChen Mo from theSZUInternationalStudents’Development Centerand Professor Wang Jianlei from theCollegeof Communication, the Shenzhen University International New Media Team(ISEEU)unites students from diverse corners of the globe and China, blending international communication with new media applications, thus sculpting a team brimming with vitality, ingenuity, and fervor.

From March 9th to March 11th, 2024, a team of 25 students and teachers specializing in international new media from eight countries traveled to Chaozhou to embark on a three-day agricultural assistance series. They focused on discovering local delicacies and agricultural products in Chaozhou, such as Xi KouIntangible Cultural Heritage Braised Goose, Guantang beef balls, and Xidu Silk Sprout Rice. Combining insights from foreigners with multimedia content, they strategically utilized platforms like Douyin, Kuaishou, Xiaohongshu, and Video Number to disseminate their findings. By March20th,more than40 short videos have been publishedviaWeChatChannelswith an accumulated playback volume exceeding 50,000.

Muhammad Sajid, one of the team members, expressed his heartfelt sentiments, saying, "I am a PhD student at Shenzhen University, hailing from Pakistan. This is my first time stepping into China since the pandemic. I am filled with curiosity about this new environment. The university organizes various activities, and I always actively participate because I want to gain a deeper understanding of China, especially Shenzhen. Participating in this rural revitalization-themed event fills me with excitement and anticipation. I know this is a rare opportunity that many students have not had, and I want to cherish it."This endeavor not only furnished team members with abundant opportunities for innovation and entrepreneurship projects, research endeavors, and entrepreneurial ventures but also fostered cross-cultural exchanges between Chinese and international students. Participants lauded the chance to immerse themselves in rural economic development through practical engagement, allowing them to leverage their professional acumen—a profoundly meaningful experience indeed.

As the path to rural rejuvenation unfurls, the International Communication New Media Team pledges to continue leveraging its unique strengths and advantages, contributing its acumen and vigor to propel the expansion of agricultural product sales and cultural tourism resources. Ever buoyant, they journey forth to explore the realms of mountain and sea.

The ISEEU team took a group photo in Xiangshan Village

The ISEEU team took a group photo with the local lion dance team and village representatives at  the Liu Village ancestral Hall in Xikou

Secretary Lu of Xidu Village (right) and General agent Huang (left) introduced the export sales of special products to the team

ISEEU team visited Xidu Village Hangong Liquor Industry and Xingye Group Co., LTD

ISEEU team visited and exchanged views in Xikou Liu Intangible Heritage Spiced Goose Culture Hall